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Educational Opportunities
Digital Daisy Media is pleased to offer several current and upcoming educational resources for small business owners. Choose from a variety of on-line marketing seminars, podcasts and workbooks and training videos.
Subscribe to the newsletter to receive e-mail notifications of upcoming educational opportunities.
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Bulls Eye Marketing 1: Customers, Products & Money, Oh My
Customers, Products & Money, Oh My
Have you ever wondered why you don't have all the customers you need to make your business a success? Often it is because you are aiming your marketing message at too large a target.
$15.00
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Bulls Eye Marketing 2: The Wide, Wily World of Advertising
The Wide, Wily World of Advertising
Marketing your business has many components, but for many small and start-up companies the most intimidating part of the marketing equation is print, radio and television advertising. What is a column inch, are long-term contracts a good idea and how can a small business afford this type of exposure? During week two we will look at several broadcast advertising mediums and how they can be incorporated into your overall marketing mix.
$15.00
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Bulls Eye Marketing 3: Aim for the Center
Aim for the Center
During the first session of Bulls-Eye Marketing we identified our target market. In our second class we discussed several styles of broadcast advertising that reach wider audiences. Now it is time to start tightening our aim on the center of the target with marketing methods that speak directly to the individuals we would like to call customers. During this session we will use several planning tools to explore direct mail advertising, canvassing ideas and telemarketing basics.
$15.00
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Bulls Eye Marketing 4: Baiting Your Pond
Baiting Your Pond
Imagine a fisherman with his nets as he casts out over the water. As the net falls he secures his catch - the fish that are in the shadow of the net, not those swimming 100 yards away. In the same way, we find that as the circles of the marketing bulls-eye draw closer to center we have a more precise aim and a better possibility of "hitting" a customer. During our session we will look at the tools that put customers "in our sight" - brochures, business cards, point of purchase displays, packaging and more.
$15.00
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Bulls Eye Marketing 5: It Ain't Over
It Ain't Over
Your marketing has worked. Someone has walked through the door. Your product or service has enticed and captured the heart of a customer. You've hit the mark and made a sale! But, it ain't over. What you do after the sale is almost more important than everything that came before it. Marketing to the elite few who have become your customer should be one of the primary focuses of your marketing agenda. In this session we will focus on several aspects of customer service, generating repeat business and creating word-of-mouth advertising/referrals.
$15.00
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Bulls Eye Marketing 6: Hitting the Mark with Technology
Hitting the Mark with Technology
Now is the time for you to explore the possibilities of the information age! The past 10 years have seen phenomenal growth in personal computing and business technology, but many small business owners cringe when they contemplate tackling gizmos, gadgets and google-ese. During this session we will explore several components of marketing with technology, including automated phone services, on-line resources and nanocasting.
$15.00
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Bulls Eye Marketing Workbook
When you are unable to attend the on-line training select the Bulls Eye Marketing workbook. This 50-page workbook covers all 6 topics presented during the on-line seminar and includes a Resource CD with additional planning tools. (The seminar is not included in the purchase price).
$35.00
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Digital Daisy Media is proud to recommend the services of the Western Dairyland Womens Business Center
located at 418 Wisconsin Street in Eau Claire, Wisconsin.
Information on services is available at 715-836-7511, ext. 171 or on-line at www.successfulbusiness.org
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